Ye vinyl
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At the same time, fashion had assumed a considerable importance, which it had never before had. In fact, in the 1960s, we saw the advent of the mass media.
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I remember being in the first page of Paris Match very quickly, without being very well known or doing anything special for that this would no longer be possible nowadays. It was also the heyday of Salut les copains, and the press played an extremely important role, it could promote beginners. We, the singers, were much, much less numerous than today – and there were fewer radios. "Radios were practicing a real hype, much more than today. The Salut les copains phenomenon continued with a magazine of the same name that was first published in 1962 in France, with German, Spanish, and Italian ("Ciao Amici") editions following shortly afterward. Any song that was presented as a chouchou went straight to the top places in the charts. The program became an immediate success, and one of its sections, "L e chouchou de la semaine" ("This Week's Sweetheart"), became the starting point for most yé-yé singers.
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The phrase " Salut les copains" itself dates back to the title of a 1957 song by Gilbert Bécaud and Pierre Delanoë, who ironically themselves had little regard for the yé-yé music that the radio show typically featured. The yé-yé movement had its origins in the radio program Salut les copains (loosely translated as "hello mates" or "hello pals"), created by Jean Frydman and hosted by Daniel Filipacchi and Frank Ténot, which first aired in December 1959.